Satisfied users are reluctant to give you five. At the same time disappointed users are eager to spoil your app's rating with shitty star. Often with no comments at all..
I'd like to share my experience of fixing this issue by asking happy users to give app review at the right time.
Let's take this simple game called "Eatables?" as an example. A set of pictures will be shown. User has to decide if they are eatable or not. Goal is to make as many right decisions as possible. Game is over after 30 seconds or when you fail 3 times. Game measures user's speed of making decisions and gives ability to share highscore with friends.
You are struggling to make your app better, you are attentive to user reviews, you improve functionality and try to deliver better user experience. But nevertheless if you see your app rating decreasing and you think that it is not fair then you can feel may pain.
How can we guess which user is satisfied? When shall we ask to give our app a review?
My hypothesis to be tested: when user gets achievement it's likely to receive positive feedback.
In my case there is some score threshold. Let's say 30 points which is equal to speed of making one decision per second. User has to invest some time to develop such quickness. Thus I expect him to feel satisfaction on reaching this target.
Is it the right time to prompt?
My experiment shows that users feel comfortable to support developers taking a moment to rate app on this kind of trigger. Keep in mind not to bother with this twice. At least once per version.
Here is statistics of rating highlighting the date of deploying release with this app review prompt plugin.
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